After the first edition which concluded with over 150 exhibitors and 2,500 trade visitors, MICAM Milano confirms the MICAM Milano Digital Show.

It is a digital platform designed to enhance exhibitors’ business opportunities, thanks to its full integration with the latest digital marketing and customer management tools, creating the perfect match between buyer and exhibitor.

The MICAM Milano Digital Show takes the form of a single platform for communication, sales support and post-sale services for the footwear industry.

Exhibitors can publish their product catalogue, invite their customers onto the platform either directly or through MICAM Milano’s digital marketing activities, and allow them to view their collections and place orders for 8 weeks.